Download document: Finding a way to say it, how to help someone open up
521.9 kb - PDF
World Suicide Prevention Day toolkit for trusted partners and funders
Every year, organisations and communities around the world come together on 10 September to raise awareness about the importance of suicide prevention.
This World Suicide Prevention Day, we want to show everyone that talking about difficult feelings, including suicidal thoughts, doesn’t have to be scary.
1 in 5 of us will experience suicidal thoughts at some point in our lives. But a recent poll found that only 45% people feel comfortable talking to family and friends about suicidal thoughts, compared to 74% who feel comfortable talking about mental health.*
We want to change this. By talking more openly about suicide, we can give people the chance to express how they feel and get the support they need. It could even save a life.
This World Suicide Prevention Day, we’ve put together a toolkit packed with content and suggested messaging to help you support others and raise awareness on the day.
Social media posts and internal communications
Social media posts to share the week before
Twitter and LinkedIn:
Next week we're supporting @Samaritans on #WorldSuicidePreventionDay, sharing the importance of discussing suicidal thoughts and feelings. By having more open conversations, we can give people the chance to express how they feel and get the support they need. It could even save a life 💚
Facebook and Instagram:
Next week we're supporting @samaritanscharity on #WorldSuicidePreventionDay, sharing the importance of discussing suicidal thoughts and feelings. By having more open conversations, we can give people the chance to express how they feel and get the support they need. It could even save a life 💚
Social media posts to share on the day
Twitter and LinkedIn:
Join us in standing with @Samaritans this #WorldSuicidePreventionDay 💚
Only 45% of people are comfortable talking about suicidal thoughts - it's time we change that. Find out more about how you can be part of this change 👉 https://bit.ly/34sfcMK
Facebook:
Join us in standing with @samaritanscharity this #WorldSuicidePreventionDay 💚
Only 45% of people are comfortable talking about suicidal thoughts - it's time we change that. Find out more about how you can be part of this change 👉 https://bit.ly/34sfcMK
Instagram:
Join us in standing with @samaritanscharity this #WorldSuicidePreventionDay 💚
Only 45% of people feel comfortable talking about suicidal thoughts - it's time we change that. Head on over to Samaritans page, to find out more about how you can be part of this change.
Suggested email to colleagues
Dear XXX
September 10 is World Suicide Prevention Day, a chance for organisations and communities around the world come together to raise awareness and campaign for better suicide prevention.
This World Suicide Prevention Day, our charity partner, Samaritans will be encouraging people to talk more openly about suicidal thoughts. They will be sharing tips on how to talk about difficult feelings if you’re the one experiencing them, or if you’re worried about someone else.
You don’t have to be an expert, just being there to listen and showing you care can help someone work through what’s troubling them. You can read more about how to start a conversation on the charity's website: samaritans.org/support-us/campaign/world-suicide-prevention-day/
Remember, you’re not alone. If you’re struggling, you can contact Samaritans any time of the day or night by phoning 116 123 or emailing [email protected]
Downloadable assets
Download document: Little tips poster (A4 print)
1.1 mb - PDF
Download document: Little tips poster (A4 digital)
2.1 mb - PDF
Download document: Talking about suicidal thoughts doesn't have to be scary
411.1 kb - JPG
Download document: Together, we'll find the words to speak about suicide
367.8 kb - JPG
Challenging Myths About Suicide
We're committed to breaking the stigma around suicide this World Suicide Prevention Day and every day. We know stigma around suicide exists. Stigma can prevent someone experiencing suicidal thoughts asking for help. It can also prevent others from offering support, for fear of saying or doing the wrong thing. In this video we outline and debunk three of the most common myths surrounding suicide.
Thank you
At Samaritans, our vision is that fewer people die by suicide.
We campaign tirelessly to make suicide prevention a priority and we’re also here to listen, day or night, for anyone who’s struggling to cope.
But we can’t do what we do alone. It’s thanks to our incredible supporters, like you, that we can continue to be there for anyone who is going through a difficult time.
Thank you.
* Opinium survey conducted between 9-13th February 2024, with a nationally representative sample of 2,001 UK adults.