Samaritans Awareness Day toolkit

24 July is Samaritans Awareness Day, because we’re here to listen 24/7

On Samaritans Awareness Day and throughout July, we'll be raising awareness to remind people that we’re here for anyone who needs someone to listen.

We aim to share one simple message: Samaritans are here 24/7 for anyone who is struggling to cope. Talk to us, we’ll listen.

How can you help?

Please share our #SamaritansAwarenessDay materials to help us raise awareness that Samaritans are here 24/7 for anyone who is struggling to cope.

On this page you’ll find a range of assets including images, GIFs, suggested social media posts and an internal news story for your organisation to share throughout July.

Samaritans_ you are never alone_social

Downloadable social assets

Please use the links below to download Samaritans Awareness Day assets, which can be shared on social media along with our suggested social media posts below.

Sharing on social media

Please help us to raise awareness throughout July by sharing our suggested social media messages, alongside the downloadable assets above.

Suggested social media messages

Awareness messages (to be shared throughout July)

  1. Every 10 seconds, @Samaritans answer a call for help. We’re helping to raise awareness by reminding people that Samaritans are there 24/7 for anyone who needs someone to listen 💚

    Suggested asset: You are never alone, a Samaritan will face it with you  or ways to get in touch gif
  2. Remember, you are not alone @Samaritans are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚

    Suggested asset: You are never alone, a Samaritan will face it with you or ways to get in touch gif

Samaritans Awareness Day (to be posted on 24 July)

  1. Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @Samaritans is there 24/7 for anyone who needs someone to listen.

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that @samaritans is there for anyone who needs someone to listen, 24/7 💚

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif
  3. Today is #SamaritansAwarenessDay 💚 We’re sharing @Samaritans campaign to remind people that Samaritans are always there, 24/7, for anyone who’s struggling to cope.

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif

Awareness messages (to be shared throughout July)

  1. Every 10 seconds, @samaritanscharity answers a call for help. We’re helping to raise awareness by reminding people that Samaritans are there for anyone who needs someone to listen 💚

    Suggested asset: You are never alone, a Samaritan will face it with you or ways to get in touch gif
  2. Remember, you are not alone @samaritanscharity are there for anyone struggling to cope, 24 hours a day, 365 days a year 💚

    Suggested asset: You are never alone, a Samaritan will face it with you or ways to get in touch gif

Samaritans Awareness Day (to be posted on 24 July)

  1. Today’s date is 24/7. We’re supporting #SamaritansAwarenessDay by reminding you that if you need to talk, @samaritanscharity is there 24/7 for anyone who needs someone to listen.

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif
  2. 24 July is #SamaritansAwarenessDay – a chance to remind people that @samaritanscharity is there for anyone who needs someone to listen, 24/7 💚

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif
  3. Today is #SamaritansAwarenessDay 💚 We’re sharing @samaritanscharity campaign to remind people that Samaritans are always there 24/7 for anyone who’s struggling to cope.

    Suggested asset: You are never alone, a Samaritan will face it with you, Samaritans Awareness Day animation or ways to get in touch gif

Internal news copy

If you are planning to raise awareness for Samaritans this July, please feel free to use and adapt the internal news copy below to remind colleagues that Samaritans are there 24/7 for anyone going through a difficult time. 

Throughout July, Samaritans will be raising awareness to remind people that they are there 24/7 for anyone who is going through a difficult time or is struggling to cope.

Every 10 seconds a Samaritans volunteer answers a call for help. There’s no typical person who calls Samaritans’ helpline and there’s no typical problem that people talk about. No issue is too big or too small. Their extraordinary listening volunteers offer a safe and non-judgemental space for those who need to talk through whatever it is they are facing.

We are proud to support Samaritans, an incredible cause that is needed now more than ever. To show our support, we will be raising awareness on social media throughout July, as well as marking Samaritans Awareness Day on 24 July.

If you’d like to get involved, you can also help to raise awareness by sharing Samaritans’ messaging on your own social media to let loved ones know that there is free support out there.

Remember, when life is difficult, Samaritans are there to listen day or night. You can call them for free on 116 123, email them at [email protected], or visit www.samaritans.org to find your nearest branch.

Printed marketing materials

If you'd like to order printed signposting materials such as leaflets and posters, please register and place an order using our Brand Centre.

Thank you

Thank you for helping to raise awareness of Samaritans. With your support, we can encourage more people to talk to us if they're struggling to cope. Together we can make change that saves lives.

Need support? Call 116 123 to speak to a Samaritan or

view other ways to get in touch