Priority 5: Sustainability
5. Build meaningful relationships with our supporters to ensure our sustainability
Our challenge
To remain fit for the future, Samaritans needs more long-term supporters who will be part of the journey with us.
Our ambition
To ensure our long-term sustainability by securing the support needed to keep us strong and taking steps to ensure our activities and organisation are fit for the future.
We'll create ways for the people and organisations who support us to add their energy and experience to our work so that together we can be there for those who need us for years to come.
We will take a phased approach to working on the above priorities, over five years, meaning that not everything will happen at once. As this is a five-year strategy, our priorities will remain the same, but we will develop more detailed plans on how we will deliver them during year one, as we work to increase capacity and capability, making sure we have a solid base from which to grow.
We will:
- Further develop and implement the fundraising strategy for Wales.
- Work with colleagues to ensure the relevance and effectiveness of fundraising campaigns for Wales.
- Demonstrate the effectiveness of the work of Samaritans in Wales to our supporters and campaigners, including through the launch of an impact report.
- Develop and support new ways of supporters making their voices heard through our campaigns, including the voices of those with lived experience.