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Guidance for covering self-harm in the media

Self-harm is a sign of serious emotional distress and is a strong risk factor for suicide.

While most people who self-harm will not go on to take their own life, over the longer term it is associated with developing suicidal thoughts.

Download our guidance for advice on how safely cover the topic of self-harm in the media.

Samaritans’ media advice team is available to support journalists and to answer questions relating to self-harm at: [email protected]

Providing information on how to contact organisations where people can find support, including helpline numbers, can encourage people who are struggling and may be experiencing suicidal thoughts to seek help. This could save lives. The below video can be embedded in articles and other content, or alternatively use our helpline details listed below.

When life is difficult, Samaritans are here – day or night, 365 days a year. You can call them for free on 116 123, email them at [email protected], or visit samaritans.org to find your nearest branch.

Guidance for reporting on youth suicides

It is important for journalists to be aware that young people are a particularly vulnerable audience in relation to media coverage of suicide and self-harm.

Samaritans' media guidelines for reporting suicide

Our guidance offers practical advice and tips on how to safely cover the topic of suicide in the media. Download our media guidelines and read our best practice tips here.

10 top tips for reporting suicide

These 10 top tips and Samaritans’ resources for journalists reinforce industry codes of practice to support the highest standards of safe coverage of suicide.