Samaritans’ strategy: Tackling suicide together

Samaritans’ purpose, to be there for people who are struggling to cope and in times of crisis, is as vital as ever.

We need to keep adapting and innovating, to provide a safe space for all of those who will need us in the coming decades. To achieve our vision that fewer people die by suicide, we also need to do more to broaden our impact in society, working with others to make change that saves lives.

To develop our strategy, we worked closely with people who have contacted Samaritans, been affected by suicide or suicidal thoughts, and those who volunteer and work with us or support us. With their help, we identified our main priorities for the next five years:

• Access
• Reach
• Impact
• Capacity
• Sustainability

We invite you to join us on our journey, as we continue to react to a changing world and innovate to keep up with new demands and opportunities. Whether as part of our amazing family of volunteers and staff, or as one of the wonderful individuals or organisations who support us, together we can continue providing emotional support to people when they need it most.

Samaritans’ strategic plans for Ireland, Scotland and Wales

Alongside the strategy, we have developed strategic plans for Ireland, Scotland and Wales.

• Read Samaritans’ strategic plan for Ireland
• Read Samaritans’ strategic plan for Scotland
• Read Samaritans’ strategic plan for Wales

These should be read alongside the Samaritans 2022–27 strategy which set outs the direction of travel for our organisation across all five jurisdictions in which we operate: England, Ireland, Northern Ireland, Scotland, and Wales.

Equity, diversity and inclusion

Our commitment to equity, diversity and inclusion is one of the key principles in our new strategy. It will connect with everything we do at Samaritans, guiding the way we work and behave.